Toyota 86 Hijack

Storytelling, through great content, is at the heart of so much we do these days in digital marketing. There’s room for technology tricks for sure, but you can’t beat a well told story.

Which is where I think we cracked it with the launch of the Toyota 86 in New Zealand. Transmedia, collaborative storytelling with just enough use of Facebook app technology to make sure it was heavily engaged with and shared.

Plus it had a “bad guy”, all good tales need a bad guy.

Read the full campaign profile on Behance.

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