Flash Driving Game is a Facebook connected racing game designed to get young guys to think about slowing down on the road. Released just over a year ago it has hit the mark with both the target audience and our industry peers.
The campaign has won awards for the partners involved (NZ Transport Agency, Resn, OMD and Clemenger) at a dozen award shows around the world for interactive, direct marketing, design and effectiveness including Cannes Lions, Spikes, Caples and One Show.
I’ve added it to my Behance so you can see the strategy and some of the results there.
The image is artwork for a DVD version of the game given away at target audience heavy events such as car shows. Of course the game is web-based so the DVD auto-loads the website when inserted.